mini launched a 15 car limited custom range called 'soho', each car in the range given it's own commercial treatment by fcb auckland. soho 8 aimed at street appeal, soho 11 at technology. hence australasia's 1st stereo/3d commercial. knocked up on limited time and resources, with 0 assets bar a logo and a script, james built the entire commercial from scratch whilst wearing a pair of silly glasses.